What We Can Offer You
Brand Development/Account Management
Your brand is awesome with pan-European potential … however, struggling with lack of resource to develop and “make it happen“. Your own people have done a great job, but you need the expertise to “grow your brand” even further …
Fortunately, this is where Brand Associates UK can provide the solution to maximise the potential. We can provide you with the holistic solution – working in partnership with you from internal sales and marketing teams to ensure we deliver the best possible result.
Brand Associates UK become your eyes and ears on the ground and manage your day-to-day business; thus putting you in control of your brand.
We become an invaluable extension to your company dynamic – you can tap into the expertise of our talented team, exposing your brand to the key decision makers responsible for lucrative accounts within the Wholesale and Convenience Sectors.
We provide bespoke and inclusive service, which includes regular call cycles (two, four or eight weeks), allowing us to manage and maintain your account in the most cost effective way.
This is an unrivalled coverage and it is exactly this type of proactive approach that has enabled us over many years to forge strong relationships based on mutual trust, with the customers who can help move your brands to the next level.
In partnership with Brand Associates UK we work with you to:
- Gain new listings
- Secure regular merchandised displays in Cash & Carry depots
- Gain access to the key decision makers
- Deliver brand and marketing presentations
- Maximise Retail and Wholesale promotion strategy
- Provision of monthly MI
We are proud of our staff and our new office accommodation which provides our clients with a professional office function that will run in tandem with your own administration processes.
Tactical Field Sales/Direct Convenience
Working directly with retailers allows us to encourage them to look out for new brands in the Cash & Carry and, importantly, help them to get into the habit of looking out for brands that will add value to their business and excite their customers.
Brand Associates UK recognises that convenience is a particularly lucrative sector; with brands sometimes at a disadvantage due to financial restrains and lack of representation on the ground, but our tactical approach of ‘pulling through’ stock from your current wholesale.
Her are some of the brands we have enjoyed working with in the field.
A strategic sales strategy with the focus on your product, we work in tandem with your own sales team to drive greater distribution – you have invested in your brand so we provide you with the most cost effective option to penetrate the Convenience channel across the UK.
Our skilled sales team, headed by our Tactical Sales Director, is ideally placed to move your stock through the Wholesale and Cash & Carry channel quickly – and in the most cost effective way.
James Hutton, the Founder of Brand Associates UK, with over 20 years Blue-Chip FMCG experience, provides the tactical sales drive to ensure we can move your product through, not just at National Multiple and National Regional level, but the Wholesale Cash & Carry channel too.
With James’ experience we have an extensive database, which allows us to target effectively in terms of tactical sales. We can provide sampling, demonstrating, merchandising and focus on the correct and tactically agreed retailers optimising sales campaigns.
Real Time Management Information Technology
Brand Associates UK work in the Convenience Sector has gown significantly and is a major priority for us. Considered Strategies for your brand are those that succeed and have proven to do so … with Brand Associates UK’s tactical strategies your brand will thrive …
- Demonstrators’ in-store
- Auditing
- Promotions
- POS Placement
- Category Management
- Account Management
- Marketing
- Merchandising
- In-Store Promotions
- Marketing and Promotions
- Category Management
- In-Store Demonstrations
- On and Off-Shelf Displays
Management Intelligence
As you would expect with our experience, Brand Associates utilise the latest hand-held technology; which allows us to share the necessary Management Intelligence required to keep your brand at the fore of our function and to provide you with the latest information on a weekly/daily basis.
Auditing is at the heart of any distribution process and so accurate entry and exit audits provide a detailed overview of where your brand and your competitors’ brands sit within the sector.
Compliance & Auditing – Meaningful Management Intelligence
Auditing
As a company offering complete FMCG sales solutions, we can audit all areas of your business as required.
Audits are crucial to your sustained growth and success and can be used to monitor availability, distribution, your competitors and, of course, your staff. Even mystery shopping can be an invaluable audit tool – Brand Associates UK also provides this service.
As part of our service we can conduct all your compliance and auditing requirements within the Convenience and Multiple channels.
You have an awesome product and we want it to thrive …. we can ensure it is in the right place at the right time.
Compliance
The Brand Associates UK team will ensure that your promotion is 100% activated. Depending on the level of service you require, we will work with you to identify the necessary level of coverage, all stores can be visited on the promotional changeover day to guarantee that the maximum potential of your promotion is achieved.
Stock and POS can be merchandised on-shelf to maximise the promotion. What is more, we use EPOS data to identify stores where a promotion is performing below expected levels. This enables our field team to act quickly, by visiting those stores and immediately working with the retailer to rectify any problems. It really could not be any more straightforward.