About Us
Brand Associates UK was founded in 2006 following the demise of Foodbrokers Plc; which was founded in 1972 with the introduction of Matey Bubble Bath to the UK. Food Brokers Plc was responsible for product launches and developments from Telecomms to Ferrero Rocher, Pringle Crisps; Wines and Spirits …. not to mention Pharmacy.
Brand Associates UK is, whilst based in Glasgow, fully operational throughout the United Kingdom and has continued success with its pan UK presence, providing dedicated outsourced Sales and Marketing, Logistics and Distribution.
Outsourcing affords our clients a flexible marketing/sales resource that can meet changing strategic and operational requirements. Experience has shown that this solution is particularly attractive to organisations that experience rapid growth, as well as companies that are just starting out.
We are pleased to announce the latest companies to be included in our portfolio are:
Who Are We?
Brand Associates UK is a sales-led organisation with an experienced sales team, calling on all the National and Non-National multiple outlets.
We are specialists in the food and non-food retail business, focusing on the Major Multiples, Discount Stores, Wholesale, Cash & Carry, Convenience and the Independent Trades; and have been successfully working with clients in these fields for over 30 years.
Our experience is not only with major brands, but with discount lines as well … along with Foodservice; we have a wealth of experience.
Our knowledge of the retail industry is backed by our Brand Management Team’s diverse and in-depth experience across a wide range of disciplines needed for effective brand management.
Market Entry Strategy
Channel Strategy
Category Management
Promotion Strategy
Relationship Management
Communication Strategy
Why Choose Us?
Brand Associates UK provide comprehensive sales coverage for brands, with a focussed team of sales staff we cover the whole of mainland UK. Our depth of coverage across National and Regional Multiples, Wholesale Discounters, Cash & Carry, Convenience and Impulse provides the competitive advantage needed to drive penetration of brands and products.
We offer and provide our clients with a comprehensive service of customer and depot calls, where we check that sales drives are being carried out and that depots are complying to agreed strategies and displays. We enjoy a very close relationship with the Discount Trade; IGD research forecasted the Discount and Value Channel was worth over £8.5bn by the end of 2014 and has continued to enjoy substantial growth thereafter.
